Ad Fraud: How it Affects the Digital Advertising Space
The digital advertising space is incredibly powerful filled with attention-grabbing “billboards” on a digital superhighway. It is a fast-paced and rapidly changing environment, with Google and Facebook as its main power players for advertisers. Just as new words and phrases like click fraud, white ops,…
Digital Advertising: How to Stand Out in a Saturated Market
Advertising has always been a competitive and cutthroat industry. Advertisers are always seeking new and innovative ways to outsmart the competition, and “traditional” print, radio, and television advertising have given us memorable campaigns and moments that changed the trajectory of iconic brands forever. But media…
How AI Can Make Your Business/ICO a Success
Artificial Intelligence (AI) is transforming the way we do business with computer programs’ streamlining tasks for greater efficiency and productivity than ever before. While the introduction of AI has created some level of fear about job security (will I be replaced by a computer?), the…
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- Ad Fraud: How it Affects the Digital Advertising Space
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